Description
Plastic Sourcing Company GmbH from Vaihingen an der Enz is a specialist retailer of fences, privacy screens and gates. Their existing webshop, an in-house development from the year 2000, was no longer up to date. It had considerable functional limitations, particularly when it came to calculating shipping costs. These were previously only given as a lump sum, which was not satisfactory for either the company or its customers. In addition, the store’s design was outdated and only generated low sales. Prior to our collaboration, the company had made several unsuccessful attempts to modernize the web store itself.
Facts
Customer
Plastic Sourcing Company GmbH
Location
Vaihingen an der Enz, Germany
Industry
Other
Target group
B2C, B2B
Geographical framework
Germany
Service
Shopify Webshop, SEO, Local Listing, SEA
The challenge
The main problems with the old web store were its lack of flexibility and user-friendliness. The blanket indication of shipping costs was not customer-friendly and led to uncertainty when making a purchase decision. At the same time, the outdated design did not meet the expectations of modern online customers and significantly diminished the user experience. As a result, the store generated hardly any sales. In addition, the integration of the existing PleasantSoft ERP system posed a further challenge, as the seamless connection between the web store and internal processes was essential for efficient operation. The goal was to create a modern, functional and aesthetically pleasing webshop that accurately calculates shipping costs, integrates the ERP system and strengthens the company’s online presence.
Solution
We developed a completely new webshop based on Shopify for Plastic Sourcing Company GmbH. A key improvement was the precise and individual calculation of shipping costs. By using the Intuitive Shipping plugin, the shipping costs can now be calculated precisely based on the shopping cart and the zip code of the delivery address. This offers customers transparency and increases satisfaction.
We have also successfully connected the web store with the Pleasantsoft ERP system. This integration ensures smooth synchronization of orders, prices and customer data between the store and the company’s internal processes. This saves time, reduces errors and enables orders to be processed more efficiently.
In addition, the webshop has been completely revamped visually and now presents the product range in a modern and clear design that significantly improves user-friendliness. This was complemented by comprehensive SEO measures to maximize the visibility of Zaunwelt24.com in search engines. This included the optimization of meta tags, technical SEO improvements and the creation of relevant content. In addition to the store creation, we also supported Plastic Sourcing Company GmbH with a Trusted Shops integration, local listing, Google Ads and ongoing SEO measures to continuously increase the brand’s reach and trust in the company.
Effect
The introduction of the new webshop Zaunwelt24.com brought decisive advantages. The precise calculation of shipping costs ensured greater trust and an increased willingness to buy among customers. The integration of Pleasantsoft into the webshop optimized internal processes and ensured that all processes from ordering to delivery were efficient and error-free.
The redesign of the web store and the accompanying marketing measures led to a significant increase in sales and improved visibility in search engines and local search results. At the same time, Plastic Sourcing Company GmbH was able to use its professional online presence to demonstrate its expertise and quality standards to the outside world.
By combining technical expertise, modern design and well thought-out marketing strategies, we were able to transform Zaunwelt24.com into a powerful, efficient and profitable webshop that forms the basis for further growth.
