In today’s digital era, selling online is more than just a trend; it’s the retail mainstay without which a brand can no longer survive. Here are some key strategies that every online retailer should consider.
Storytelling and emotions
People buy emotions and stories, not products. Tell the story behind your product. Use organic photos, slogans, videos, etc. to create a real, tangible connection. Example: Why has Starbucks become so successful? Is it the coffee, does it simply taste better than any other coffee? Hardly. Starbucks gives its customers the feeling of being a place for both a break and productivity. They are also committed to ethical coffee production and prioritize brand identity and customer experience, and people regularly shop with them despite their high prices.
Focus on one product
Start with a product that defines your company. It’s much easier to create a story and a real brand when there’s a specific product to associate it with. This doesn’t mean you should ignore or leave out other products, but rather put your best product front and center. Take the Levi’s 501 jeans, for example. These jeans are not just a piece of clothing; they represent a brand, a story and a way of life. Levi’s e-commerce initially focused only on these jeans and that’s how they built a successful e-commerce story. By focusing on one product, you can clearly define a brand and make a strong impression on your customers.
Simplified sales process
“As little as possible and as much as necessary” should be your mantra. The purchasing process should be straightforward and user-friendly. Avoid superfluous steps. A clear, simple process leads to a higher conversion rate. Your customers are happy when the entire process from product selection to shipping is simple and clear, which is why we have listed a few more important points in our blog post“How to optimize fulfillment in Shopify“.
Know your target group
Analyze your customers. What needs do they have? What problems does your product solve? If you know your target group, you can communicate more effectively and better tailor your products to their needs. Your customers need to be shown exactly what your product does and how it helps them. Don’t present your product as a solution to a problem, but make a point of showing how it makes solving problems easier. A coffee won’t make someone work productively, but it will help the person focus and minimize fatigue. The goal of selling is to create clarity and minimize buying concerns, and you can only do that if you show your target audience that you understand their problems.
Subscription function
Offer a subscription function to generate recurring revenue. Send products regularly for a small discount. This creates a constant customer base and promotes customer loyalty.
Regular content posting
Social media presence promotes authenticity and drives organic traffic. Regularly posting relevant and engaging content helps to build a relationship with customers and find out exactly how your target audience responds to you. However, this requires effort and patience, so don’t be afraid to get in touch with us to discuss strategies.
Targeted advertising
Don’t underestimate the power of paid advertising. Platforms like Meta, TikTok and Google are optimal places to reach your target audience. There are many useful platforms, but these three have the statistically highest ROI (return on investment).
SEO
For your content and your advertising, it is essential to know about SEO. Search Engine Optimization means structuring your online marketing so that your content appears as high up in search ads as possible without paying for it. But writing about it in detail here would go beyond the scope of information, so here’s a free PDF sent to your email that gives you a checklist of things to consider when creating content.
Building a successful store requires a lot of time and expertise. As an agency, we offer both the technical capacity and psychological knowledge to help you build your store. If you are not sure whether you can master all the areas listed, then let us help you. You are welcome to send us an e-mail or book a free consultation with us directly. Your success is our success!
