The “Threads” app has also been available in the EU since December 14, 2023. It can be seen as an extension of Instagram, which apparently wants to use microblogging to compete with X (formerly Twitter). In this article, you can find out briefly and concisely what Threads is, how companies can use the app productively and whether it makes sense for you to invest time in the app.
What can the app do?
The app is designed for speed. You can link it directly to your Instagram account. This way, users who already follow you on Instagram will quickly become aware of your new profile in Threads. It is also possible to transfer all profile information from your Instagram account to your Threads profile. As already mentioned, Threads is designed for microblogging, which includes the following special features:
Texts of up to 500 words can be posted. These “threads” may contain up to 10 images, gifs and videos. Voice messages can also be attached.
Other accounts can interact with your posts, in particular other accounts can “repost” your messages, similar to “retweet” on X. However, thread content can also be viewed without an account. However, interactions are not possible.
Thanks to the close link with Instagram, it is possible to post Threads posts directly in your own Instagram story to quickly gain attention. In addition, the user interface of Instagram has been largely adopted in Threads.
Differences to X
Threads allows longer texts with more media than X. Meta has also announced that Threads will stay away from promoting news and politics and will be used more as a medium for social communication, which could be a key difference from X. As with all social media, you need to be mindful of your target audience on Threads. You can find out how to build a targeted community on social media here.
How can you use threads specifically for your company?
Since Threads is newly available in the EU, you can use different strategies. First of all, due to the novelty of the app, you will have to experiment a little. In addition to all the efforts in the app, it is important to pay attention to how the number of users of the app develops.
In our opinion, these are the most important points for threads:
Building a community
Companies can use threads to create an exclusive community of their most loyal customers or fans. By involving this core group in special announcements, exclusive content or feedback sessions, a sense of belonging and loyalty can be fostered. This new text-based app makes it even easier to do just that.
Personalized communication
Threads allow companies to send personalized messages to a selected group of followers. This can be used to share special offers, early access to new products or personalized recommendations.
Collect feedback and insights
Threads allow companies to send personalized messages to a selected group of followers. This can be used to share special offers, early access to new products or personalized recommendations.
Exclusive events and announcements
Companies can use threads to share exclusive events or product announcements. This can increase engagement and interest in the brand.
Behind-the-scenes content
Share exclusive behind-the-scenes insights into your company to build a stronger emotional connection with your followers. This can strengthen the brand identity and involve your community more in the brand world.
Can you build a brand with threads?
The aim of using social media for companies is to build a deeper relationship with their customers. With this short messaging service, Threads offers companies a platform to establish direct and fast contact with their target group. How useful Threads will be in detail, however, will only be decided when more is known about how the app is accepted and used in Europe. If you are still unsure about Threads, we will be happy to help you.
