In the following blog post, we give you nine ideas that will entice your customers to stay longer on your website – and no, it has nothing to do with your own creativity.
Your website should emphasize the diversity of your company and make your customers want to see more of you. But showing everything without scaring customers away from your website with complicated content and structures is an art. Below, we’ll give you tips on how to improve the user experience (UX) and usability of your website and build a real relationship with your customers online.
What makes people buy?
Principle of goal clarity - you must understand your goal
It is important to define your target group precisely and to understand their problems and requirements in order to build your website accordingly. This is a task that requires a lot of time and constant analysis. If you have a broad target group, it is more difficult to adapt your website or webshop to their requirements. People find your website in three ways – through advertising, through direct searches in a search engine and through searches on other online platforms (e.g. social media). If you use all three options, it is important to present your offer accurately and make it clear who your service or product is for.
This process depends on technical expertise, so we have a free PDF for you that will give you the basics to make your website attractive to search engines and get found more often.
Principle of transparency - the target must understand you
Once clarity of purpose is guaranteed, it is important to understand how people generally act. For evolutionary reasons, people avoid the unknown and prefer to stay in the area where they feel safe and fall back on what they already know. This is a deeply embedded mechanism in the human brain that is designed to avoid risk. It is therefore important to establish authenticity so that visitors know who or what is behind the service or product. The entire process from finding something online to making a purchase should be transparent and provide clarity.
The following nine tips build on these principles and provide both technical and content-related tips.
Technical building blocks
Consistent navigation
Implement consistent and intuitive navigation across the entire website. Menus and buttons should be placed in predictable locations so that users don’t have to guess how to get from one point to another.
Fast loading times
Long loading times can lead to frustration and cause users to leave your site early. Optimization methods include reducing the size of images, minimizing JavaScript and CSS files, using browser caching, choosing a fast web hosting service and implementing content delivery networks (CDNs).
Mobile responsiveness
Make sure that your site works optimally on all devices, especially mobile devices. A responsive website automatically adapts its layout to the screen size of the device.
Professional design
A professional design instantly builds trust. Introduce yourself and your team with a clean, appealing layout, high-quality images and a consistent color palette. Avoid cluttered pages and superfluous designs.
Content modules
Clarity and transparency
Make sure that visitors immediately understand what you have to offer. This includes clear descriptions of services or products, transparent prices and clear information on shipping, returns and guarantees. Avoid jargon and make sure all information is easy to understand. Also, use the keywords your customers would search for on the web.
Clear calls to action (call-to-action)
Every page should contain a clear call to action. Whether it’s subscribing to a newsletter, downloading a whitepaper or purchasing a product, users should know what to do next.
Testimonials and customer experience
Show what you have already done for customers and how they rated it. This is a very effective way to show authenticity and remove the “fear of the unknown” in the minds of your readers.
Simple checkout process
When it comes to e-commerce, the purchasing process should be as simple and straightforward as possible. Avoid long forms and allow guests to make a purchase without registering. Follow the principle of “as much as necessary, as little as possible”.
Social proof and certifications
Show certifications, awards or memberships in well-known organizations to demonstrate credibility.
If you pay attention to all the points, all you need is a little time, patience and possibly a few adjustments to achieve results. If you find it complicated to implement all the points technically, we will be happy to help you with our many years of experience. Our “CTA”, as described in “Clear call to action”, is for you to press the button below and arrange a free consultation with us. We look forward to hearing from you!
