The Accessibility Improvement Act 2025 (BFSG 2025) is changing the rules of the game for many companies. But what is behind it? The law obliges companies to make products and services accessible to people with disabilities, thereby transposing EU Directive 2019/882 into German law. The aim is to promote inclusion and offer all people equal opportunities to participate in society.
Why is that important to you?
Accessibility is not only a legal must, but also an opportunity to strengthen customer loyalty and tap into new target groups. An accessible design improves the user experience for all customers and contributes to a positive perception of your brand.
Your next step: using accessibility strategically
A company that takes accessibility seriously wins more than just new customers – it strengthens its brand. Start by optimizing your website, complying with technical standards and clearly defining responsibilities. Document your measures and remain flexible so that you can react to future developments.
Seeing the law as an opportunity
The BFSG 2025 is more than just a regulation – it is an opportunity to expand your company’s reach and reach new target groups. Products and services that can be used by everyone increase your market presence and improve the user experience.
Your website: Accessibility starts here
Your website is often the first point of contact with your customers. Make this contact accessible to everyone by focusing on simple navigation, clear texts and a well-thought-out structure. The BFSG 2025 requires websites to be optimized for screen readers and all interactive elements to be usable for people with disabilities.
Technical requirements - made simple
The law requires compliance with certain technical standards, such as WCAG 2.1. Don’t let this put you off! Tools such as “Wave” or “Axe” help you to check your digital presence quickly and easily.
Define clear responsibilities in the team
The law requires compliance with certain technical standards, such as WCAG 2.1. Don’t let this put you off! Tools such as “Wave” or “Axe” help you to check your digital presence quickly and easily.
Using promotion and support
Did you know that there are numerous funding programs that support companies in implementing the requirements? Use them to overcome financial hurdles and get your projects moving faster.
Good to know: Small and medium-sized companies in particular can benefit from special incentives!
Documentation as proof of success
Not only for the authorities, but also for your customers: Keep a clear record of the measures implemented and the fulfillment of legal requirements. This shows transparency and strengthens trust in your brand.
Think long term
Accessibility is not a one-off task, but a continuous process. Rely on regular reviews, training and updates to ensure that you remain compliant and incorporate new developments at an early stage.
Good to know: Continuous improvement not only ensures legal certainty, but also satisfied customers.
Fancy more?
These are just the first steps! Would you like to know how you can successfully implement the requirements of the BFSG 2025 in your company and benefit from them?
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